Ted Cruz partners with donor’s ‘psychographic’ firm.

MYRTLE BEACH, SC - JANUARY 18:  Senator Ted Cruz (R-TX) speaks to the South Carolina Tea Party Coalition convention on January 18, 2015 in Myrtle Beach, South Carolina. A variety of conservative presidential hopefuls spoke at the gathering on the second day of a three day event.  (Photo by Richard Ellis/Getty Images)

http://www.politico.com/story/2015/07/ted-cruz-donor-for-data-119813.html